Does Bojangles reserve the right to substitute different Proprietary Marks for use in identifying the Bojangles system?

According to Bojangles's 2025 Franchise Disclosure Document, Bojangles retains the right to change the Proprietary Marks used to identify the Bojangles system. This means that Bojangles, at its discretion, can substitute different trademarks, service marks, logos, or other identifying symbols for the franchise.

For a prospective franchisee, this clause in the franchise agreement means that the branding and identifying marks they initially associate with their Bojangles restaurant could change during the term of the agreement. Bojangles has the power to implement new branding elements across the system.

While this clause grants Bojangles flexibility in managing and updating its brand, it also carries implications for franchisees. A rebrand could require franchisees to invest in updating signage, menus, and other materials to align with the new Proprietary Marks. However, it also allows Bojangles to modernize its image and stay competitive in the market, which could ultimately benefit franchisees by attracting more customers and enhancing brand recognition.