Can Bojangles require a franchisee to participate in multi-channel marketing platforms?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
- G. Franchisor may require Franchisee to participate in multi-channel marketing platforms approved by Franchisor (the "Multi-Channel Programs"). The Multi-Channel Programs will require Franchisee's cooperation and participation, including, without limitation, Franchisee refraining from certain channels of marketing and distribution, and Franchisee's payment of commissions or referral fees. Franchisor will designate the multi-channel platform, method and timing of payment, and any outside agencies for the Multi-Channel Programs. To the extent permitted by applicable law, Franchisee will comply with any price restriction that Franchisor may promulgate in connection with the Multi-Channel Programs.
Source: Item 23 — RECEIPTS (FDD pages 82–573)
What This Means (2025 FDD)
According to Bojangles' 2025 Franchise Disclosure Document, Bojangles may require franchisees to participate in multi-channel marketing platforms. These platforms must be approved by Bojangles. Franchisee participation will require cooperation, which may include refraining from using certain marketing and distribution channels.
Participation in these Multi-Channel Programs also involves the franchisee paying commissions or referral fees. Bojangles will designate the multi-channel platform, the method and timing of payments, and any outside agencies involved in these programs.
Furthermore, franchisees must comply with any price restrictions that Bojangles promulgates in connection with the Multi-Channel Programs, to the extent permitted by applicable law. This means Bojangles has significant control over the marketing strategies and pricing that franchisees must adopt within these multi-channel programs.