What is the registration number for the 'BOJANGLES EXPRESS' proprietary mark used by Bojangles?

According to Bojangles's 2025 Franchise Disclosure Document, the proprietary mark 'BOJANGLES EXPRESS' has a registration number of 4850876. The registration date for this mark is listed as November 10, 2015. This information is relevant for prospective franchisees as it identifies the specific registration details of one of Bojangles's trademarks.

Bojangles's use and protection of its trademarks are important for maintaining brand consistency and preventing infringement. As a franchisee, you are granted the right to use these marks in a manner authorized by Bojangles, specifically for the operation and advertising of your restaurant at the approved location. However, you are prohibited from using these marks as part of your corporate or legal name.

The FDD also states that Bojangles retains the right to modify or discontinue any principal trademarks, or substitute different ones, at its sole discretion. This means that while you are granted a license to use specific trademarks, Bojangles can change these trademarks without any liability to you. Franchisees should be aware of this potential for change and how it might affect their business's branding and marketing materials.

Furthermore, Bojangles will handle the defense and expenses of any litigation involving the principal trademarks, provided that you promptly notify them of any such issues and fully cooperate in the defense or settlement. However, Bojangles is not obligated to protect franchisees against claims of infringement or unfair competition, but they do retain the sole right to control any administrative proceeding or litigation involving the principal trademarks, including any settlement.