What are some of the Proprietary Marks that Franchisor identifies the Bojangles System by?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, Franchisor identifies the Bojangles System by means of certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including but not limited to the marks "BOJANGLES®", "BOJANGLES'®" and "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®", and such other trade names, service marks, and trademarks as are now designated (and may hereafter be designated by Franchisor in writing) for use in connection with the Bojangles System (hereinafter referred to as "Proprietary Marks") and certain unique trade dress, including but not limited to specific color schemes, patterns, designs, decor, furnishings and layout, now or hereafter used by Franchisor in connection with the Bojangles System (hereinafter referred to as "Trade Dress");
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, the Proprietary Marks that identify the Bojangles system include trade names, service marks, trademarks, logos, emblems, and indicia of origin. These marks are designated for use in connection with the Bojangles system.
Specifically, the Proprietary Marks include, but are not limited to, "BOJANGLES®", "BOJANGLES'®", and "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®". The franchisor may also designate additional trade names, service marks, and trademarks in writing for use within the Bojangles system. These Proprietary Marks, along with unique trade dress elements like color schemes and layouts, help identify the source of Bojangles' services and products and represent the system's standards.
Bojangles retains the right to develop, use, and control these Proprietary Marks and can substitute different marks for identifying the system. As a franchisee, you are granted a license to use these marks but must adhere to Bojangles's guidelines and specifications. The franchisee's use of the Proprietary Marks does not grant any ownership interest, and all goodwill associated with their use inures exclusively to the benefit of Bojangles.