Who are the parties involved in the Bojangles Advertising Expense Sharing Agreement?

According to Bojangles's 2025 Franchise Disclosure Document, the Advertising Expense Sharing Agreement is made between Bojangles Opco, LLC, and the franchise owners presently engaged in the operation of Bojangles Restaurants. The agreement also includes all future franchise owners who may engage in the operation of Bojangles Restaurants and adopt the agreement.

The agreement is designed to facilitate cooperation in advertising within a specific television designated market area (DMA) where the franchisees' Bojangles restaurants are located. The purpose is to enhance the exposure of their products and business to the public, potentially increasing sales and profitability for all parties involved.

This agreement allows Bojangles and its franchisees to pool resources for advertising, particularly on television, which might be more effective and affordable through cooperation. Franchisees should review the full agreement to understand their obligations and rights, including contribution rates, advertising expense allowances, and the process for making decisions within the DMA.