How often must a Bojangles franchisee demonstrate their local and regional advertising expenditures to the Franchisor?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
ization of advertising programs to the furtherance of the goodwill and public image of the Bojangles System, the parties agree as follows:
A. Franchisee shall spend not less than three percent (3%) of the Gross Sales of the Restaurant on local and regional media advertising, in addition to any advertising contribution required under Paragraphs IV.C. and XI.E. hereof. Franchisee shall demonstrate on a quarterly basis, to the reasonable satisfaction of Franchisor, that Franchisee has made such expenditures. Such advertising shall include radio, television, magazine, newspaper, billboard campaigns, print, direct mail and other forms of advertising media and public relations activities but shall not include the costs of advertising production, production of other marketing materials, cost of food promotion, point of purchase materials, telephone book advertising, stationery, or restaurant indoor or outdoor site location signs.
- B.
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, franchisees are required to demonstrate their local and regional advertising expenditures to Bojangles on a quarterly basis. This demonstration must be to the reasonable satisfaction of Bojangles.
Bojangles requires franchisees to spend a minimum of three percent of their restaurant's gross sales on local and regional media advertising. This is in addition to any advertising contributions required for cooperative advertising programs or the Marketing Development Fund. The advertising can include various forms of media such as radio, television, magazines, newspapers, and billboards.
If a Bojangles franchisee fails to either make the required advertising expenditures or report them, or if they fail to participate in a cooperative advertising program when requested, Bojangles has the right to collect the three percent of gross sales that should have been spent on advertising. This ensures that all franchisees contribute to the brand's advertising efforts, maintaining a consistent brand image and marketing strategy.