What names are franchisees authorized to operate and advertise under for a Bojangles restaurant, unless otherwise authorized by the franchisor?

According to Bojangles's 2025 Franchise Disclosure Document, franchisees must operate and advertise their franchised business under specific names unless Bojangles authorizes otherwise in writing. The authorized names are "BOJANGLES®" Restaurant, "BOJANGLES'®" Restaurant, or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®" Restaurant, as specified by Bojangles, without any additional prefixes or suffixes. This requirement ensures brand consistency across all franchise locations.

This provision means a prospective Bojangles franchisee has limited flexibility in naming their restaurant. They must adhere to the approved names to maintain uniformity and brand recognition. Any deviation from these names requires written approval from Bojangles, which provides the company with control over its brand identity and prevents franchisees from using names that could dilute or damage the brand.

It is a common practice in franchising to strictly control brand names and trademarks. This control helps maintain a consistent image and customer experience across all locations. Franchisees should be aware of these restrictions and factor them into their business planning, ensuring they comply with Bojangles's branding guidelines.

Failure to adhere to the approved naming conventions could result in a breach of the franchise agreement. Franchisees should consult with Bojangles regarding any desired variations or additional branding elements to ensure compliance and avoid potential penalties.