What names is a Bojangles franchisee permitted to operate and advertise the Franchised Business under, unless otherwise authorized or required by Bojangles in writing?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. With respect to Franchisee's licensed use of the Proprietary Marks pursuant to this Agreement, Franchisee agrees that:
- (1) Franchisee shall use only the Proprietary Marks designated by Franchisor, and shall use them only in the manner authorized and permitted by Franchisor;
- (2) Franchisee shall use the Proprietary Marks only for the operation of the Franchised Business and only at the location authorized hereunder, or in advertising for the Franchised Business;
- (3) Unless otherwise authorized or required by Franchisor in writing, Franchisee shall operate and advertise the Franchised Business only under the name "BOJANGLES®" Restaurant, "BOJANGLES'®" Restaurant or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®" Restaurant, as specified by Franchisor, without prefix or suffix;
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, a franchisee is permitted to operate and advertise their franchised business under specific names. Unless Bojangles authorizes or requires otherwise in writing, a franchisee must use one of the following names: "BOJANGLES®" Restaurant, "BOJANGLES'®" Restaurant or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®" Restaurant, as specified by Bojangles, without any additional prefixes or suffixes.
This requirement ensures brand consistency across all Bojangles locations. By limiting the names under which a franchisee can operate and advertise, Bojangles maintains a uniform brand image and prevents franchisees from using names that could dilute or damage the brand. This standardization is a common practice in franchising, as it helps to build and maintain brand recognition and customer loyalty.
For a prospective Bojangles franchisee, this means they have limited flexibility in naming their restaurant. They must adhere to the approved names unless they obtain written permission from Bojangles for an alternative. This restriction is in place to protect the integrity of the Bojangles brand and ensure that all locations present a consistent image to the public. Franchisees should be aware of this requirement and factor it into their business planning and marketing strategies.
It is important for potential franchisees to understand that any deviation from these approved names without prior written authorization from Bojangles could result in a breach of the franchise agreement. Franchisees should maintain open communication with Bojangles regarding any branding or naming considerations to ensure compliance and avoid potential conflicts.