What is a Bojangles franchisee's obligation regarding trade name or fictitious name registrations?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
for the operation of the Franchised Business and only at the location authorized hereunder, or in advertising for the Franchised Business;
- (3) Unless otherwise authorized or required by Franchisor in writing, Franchisee shall operate and advertise the Franchised Business only under the name "BOJANGLES®" Restaurant, "BOJANGLES'®" Restaurant or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®" Restaurant, as specified by Franchisor, without prefix or suffix;
- (4) During the term of this Agreement, Franchisee shall identify itself as the owner of the Franchised Business in conjunction with any use of the Proprietary Marks, including, but not limited to, uses on invoices, order forms, receipts, and contracts, and shall display a notice to that effect in such content and form and at such conspicuous locations on the premises of the Franchised Business as Franchisor may designate in writing;
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to the 2025 Bojangles Franchise Disclosure Document, a franchisee must operate and advertise their franchised business under the name specified by Bojangles, typically "BOJANGLES®" Restaurant, "BOJANGLES'®" Restaurant or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®" Restaurant, without any additional prefixes or suffixes, unless otherwise authorized or required in writing by Bojangles.
During the term of the Franchise Agreement, the franchisee is required to identify themselves as the owner of the franchised business in conjunction with any use of Bojangles' proprietary marks. This includes uses on invoices, order forms, receipts, and contracts. The franchisee must also display a notice to that effect in the content, form, and conspicuous locations on the premises of the franchised business as Bojangles may designate in writing.
Bojangles retains the right to substitute different proprietary marks for use in identifying the Bojangles system and the businesses operating under it. The franchise agreement specifies that the franchisee's right and license to use the proprietary marks is nonexclusive, allowing Bojangles to use the marks themselves, grant other licenses, and develop other systems using similar marks.