How must a Bojangles franchisee submit advertising and promotional plans and materials to the franchisor for approval?

According to Bojangles's 2025 Franchise Disclosure Document, Bojangles has the right to review and approve or disapprove all advertising and promotional materials that a franchisee proposes to use. This is to maintain high standards of quality, cleanliness, appearance, and service within the Bojangles system.

Bojangles also makes available advice and assistance in local advertising and, at the franchisee's expense, promotional materials for local advertising. This suggests that while franchisees are responsible for the cost of local advertising materials, Bojangles offers support in developing these materials. Franchisees are required to spend a minimum of 3% of their restaurant's gross sales on local and regional media advertising, which includes various forms of media such as radio, television, magazines, newspapers, and direct mail.

This advertising expenditure does not include costs related to advertising production, marketing materials, food promotion, point of purchase materials, telephone book advertising, stationery, or restaurant signage. Franchisees must demonstrate on a quarterly basis that they have met this advertising expenditure requirement to Bojangles's satisfaction. Bojangles also directs the creation of all advertising programs, with sole discretion over the creative concepts, materials, and media used in such programs.