Is a Bojangles franchisee solely responsible for the costs associated with Special Promotions introduced by the franchisor?

According to Bojangles's 2025 Franchise Disclosure Document, franchisees are indeed responsible for all costs linked to special promotions. Bojangles will consult with its Franchise Advisory Council about upcoming special promotions. However, the franchisee must comply with Bojangles's requirements for implementing these promotions.

This means a Bojangles franchisee will need to budget for expenses like purchasing extra inventory or supplies required to execute these special promotions. The franchisee is responsible for these costs. Additionally, the franchisee must adhere to any pricing restrictions Bojangles sets for these promotions, as long as it's legally permissible.

This level of control over promotions is fairly common in franchising, allowing Bojangles to maintain brand consistency and standards across all locations. However, it also means franchisees need to be prepared for potential costs associated with these promotions and have limited flexibility in deviating from the franchisor's marketing strategies. Franchisees should engage with the Franchise Advisory Council to voice any concerns about the promotions.

Furthermore, Bojangles may require franchisees to participate in multi-channel marketing programs, which could involve additional costs like commissions or referral fees. Franchisees must cooperate with these programs and may be restricted in their own marketing efforts. Bojangles will determine the platform, payment methods, timing, and agencies involved in these programs, further emphasizing the franchisee's limited control over marketing initiatives.