Is a Bojangles franchisee restricted from advertising outside their location?

According to Bojangles's 2025 Franchise Disclosure Document, franchisees are permitted to advertise outside of their restaurant location under specific conditions. The FDD states that a franchisee is not restricted from advertising outside their location if all sales are made from their Restaurant locations. This suggests that as long as the sales are directly attributed to the franchisee's physical restaurant, they can engage in advertising beyond the immediate vicinity of the restaurant.

This policy provides Bojangles franchisees with some flexibility in their marketing efforts. They can use various advertising channels to attract customers from a wider area, as long as the sales are ultimately fulfilled at the restaurant itself. This could include online advertising, local print media, or community events. However, it's important to note the condition that all sales must originate from the restaurant location to avoid violating the advertising policy.

It is important for prospective franchisees to understand the implications of this advertising policy. While Bojangles allows advertising outside the restaurant, it seems to restrict sales activities outside the physical location. Franchisees should seek clarification from Bojangles regarding what constitutes a sale originating from the restaurant and how this policy interacts with other potential sales channels or marketing strategies they may want to employ. Understanding these nuances is crucial for developing effective marketing plans and ensuring compliance with the franchise agreement.