Is a Bojangles franchisee responsible for the costs and expenses associated with the Special Promotions?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
We may establish or introduce certain national, regional, or local promotions, campaigns, contests, special or limited offers, and other programs, including as related to new products, services or other programs (collectively, the "Special Promotions") to further promote Bojangles and the Bojangles System. We will consult with our Franchise Advisory Council regarding upcoming Special Promotions. Under the Franchise Agreement, you are required to implement our requirements regarding the Special Promotions. You are solely responsible for any costs and expenses associated with the Special Promotions, including the purchase of any inventory or supplies needed or required to implement the Special Promotions. We may also require you to participate in multi-channel marketing platforms approved by us (the "Multi-Channel Programs") to further promote Bojangles and the Bojangles System. The Multi-Channel Programs will require your cooperation and participation, including for you to refrain from certain channels of marketing and distribution, and to pay commissions or referral fees. We will designate the multi-channel platform, method and timing of payment, and any outside agencies for the Multi-Channel Programs. To the extent permitted by applicable law, you will comply with any price restriction that we may promulgate in connection with the Special Promotions and the Multi-Channel Programs.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 37–49)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, franchisees are responsible for the costs and expenses associated with Special Promotions. Bojangles may introduce national, regional, or local promotions, campaigns, contests, special or limited offers, and other programs, known as "Special Promotions," to promote the Bojangles brand.
Franchisees are required to implement Bojangles' requirements for these Special Promotions and are solely responsible for all associated costs. These costs include purchasing any necessary inventory or supplies to implement the promotions. Bojangles may also require franchisees to participate in multi-channel marketing platforms, which may involve paying commissions or referral fees.
Furthermore, franchisees must comply with any price restrictions Bojangles promulgates in connection with Special Promotions and Multi-Channel Programs, to the extent permitted by law. This means that franchisees need to budget for these promotional activities and ensure they can adhere to the franchisor's guidelines, which could impact their profit margins.