What is a Bojangles franchisee required to do regarding trade name or fictitious name registrations?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. With respect to Franchisee's licensed use of the Proprietary Marks pursuant to this Agreement, Franchisee agrees that:
- (1) Franchisee shall use only the Proprietary Marks designated by Franchisor, and shall use them only in the manner authorized and permitted by Franchisor;
- (2) Franchisee shall use the Proprietary Marks only for the operation of the Franchised Business and only at the location authorized hereunder, or in advertising for the Franchised Business;
- (3) Unless otherwise authorized or required by Franchisor in writing, Franchisee shall operate and advertise the Franchised Business only under the name "BOJANGLES®" Restaurant, "BOJANGLES'®" Restaurant or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS®" Restaurant, as specified by Franchisor, without prefix or suffix;
- (4) During the term of this Agreement, Franchisee shall identify itself as the owner of the Franchised Business in conjunction with any use of the Proprietary Marks, including, but not limited to, uses on invoices, order forms, receipts, and contracts, and shall display a notice to that effect in such content and form and at such conspicuous locations on the premises of the Franchised Business as Franchisor may designate in writing;
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to the 2025 Bojangles Franchise Disclosure Document, franchisees must operate and advertise their franchised business under the names specified by Bojangles, which are "BOJANGLES® Restaurant," "BOJANGLES'® Restaurant," or "BOJANGLES' FAMOUS CHICKEN 'N BISCUITS® Restaurant," without any prefixes or suffixes, unless otherwise authorized or required in writing by Bojangles.
During the term of the Franchise Agreement, a Bojangles franchisee is required to identify itself as the owner of the franchised business in conjunction with any use of the Proprietary Marks. This includes uses on invoices, order forms, receipts, and contracts. The franchisee must also display a notice to that effect in such content, form, and at conspicuous locations on the premises of the franchised business as Bojangles may designate in writing.
In essence, Bojangles retains control over the use of its trademarks and trade names, ensuring consistent branding across all franchise locations. The franchisee's responsibility is to accurately represent the brand name as directed by Bojangles and to clearly identify themselves as the owner of the specific franchise location in conjunction with the use of Bojangles' proprietary marks.