Is a Bojangles franchisee required to participate in system promotions?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
We may establish or introduce certain national, regional, or local promotions, campaigns, contests, special or limited offers, and other programs, including as related to new products, services or other programs (collectively, the "Special Promotions") to further promote Bojangles and the Bojangles System. We will consult with our Franchise Advisory Council regarding upcoming Special Promotions. Under the Franchise Agreement, you are required to implement our requirements regarding the Special Promotions. You are solely responsible for any costs and expenses associated with the Special Promotions, including the purchase of any inventory or supplies needed or required to implement the Special Promotions. We may also require you to participate in multi-channel marketing platforms approved by us (the "Multi-Channel Programs") to further promote Bojangles and the Bojangles System. The Multi-Channel Programs will require your cooperation and participation, including for you to refrain from certain channels of marketing and distribution, and to pay commissions or referral fees. We will designate the multi-channel platform, method and timing of payment, and any outside agencies for the Multi-Channel Programs. To the extent permitted by applicable law, you will comply with any price restriction that we may promulgate in connection with the Special Promotions and the Multi-Channel Programs.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 54–55)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, franchisees are required to participate in system promotions. Specifically, Bojangles may introduce national, regional, or local promotions, campaigns, contests, special offers, and other programs to promote the Bojangles system. Franchisees are obligated to implement Bojangles' requirements regarding these "Special Promotions."
Franchisees are responsible for all costs and expenses associated with these Special Promotions, including purchasing necessary inventory and supplies. Bojangles may also require franchisees to participate in multi-channel marketing platforms, which will require cooperation, participation, and potentially refraining from certain marketing channels, as well as paying commissions or referral fees. Bojangles designates the multi-channel platform, payment method and timing, and any outside agencies involved.
Furthermore, franchisees must comply with any price restrictions Bojangles sets in connection with Special Promotions and Multi-Channel Programs, to the extent permitted by law. Franchisees must also offer all services that Bojangles requires, including accepting specified credit and debit cards, participating in gift card programs, and engaging in all other system promotions, local marketing, contests, and other restaurant and system activities. These requirements ensure a consistent brand image and customer experience across all Bojangles locations.