How can a Bojangles franchisee obtain an annual accounting of the advertising fund expenditures?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
ewed as part of our annual audit. You may receive an annual accounting of expenditures of the Fund upon written request to us at the following address: Bojangles Opco, LLC, c/o Bojangles' Restaurants, Inc., 9432 Southern Pine Boulevard, Charlotte, North Carolina 28273, Attention: Marketing.
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- During the 2024 fiscal year, 43.3% of the monies in the Fund were spent on production of marketing materials, 32.5% for marketing promotions, 9.4% on media research (i.e. Nielsen Audio reports) and marketing research, and 14.8% on administrative expenses (expenses arising from storage, distribution and management of fulfillment house for point of purchase materials, costs of implementation and support of the system-wide gift card program and a portion of marketing employee salaries and expenses). During our last fiscal year, company-operated Restaurants contributed 34% of the total payments to the Fund and franchised Restaurants contributed 66% of the total payments to the Fund.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 37–49)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, a franchisee can obtain an annual accounting of the Marketing Development Fund expenditures by submitting a written request. This request should be sent to Bojangles Opco, LLC, c/o Bojangles' Restaurants, Inc., located at 9432 Southern Pine Boulevard, Charlotte, North Carolina 28273, and should be addressed to the attention of the Marketing department.
Bojangles does not maintain separate bookkeeping accounts for the Marketing Development Fund, and the fund is not audited separately. However, the fund is reviewed as part of Bojangles's annual audit. This means that while there isn't a dedicated audit specifically for the advertising fund, its financial activity is still examined during the company's overall financial review.
During the 2024 fiscal year, the FDD states how the monies in the fund were spent: 43.3% on production of marketing materials, 32.5% for marketing promotions, 9.4% on media and marketing research, and 14.8% on administrative expenses. Understanding these allocations can help a franchisee see how their contributions are being utilized to support the Bojangles system's marketing efforts. Franchisees should note that the figures from 2024 are historical and may not represent future spending allocations.