What are the exclusive uses for all contributions to the Bojangles advertising fund?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
from suppliers to the Fund.
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- All contributions to the Fund will be used exclusively for advertising and promotion of the Bojangles System (including the cost of preparing and conducting television, radio, video, digital, print, billboard advertising campaigns, social and digital media, and public relations activities; conducting research; employing advertising agencies and other specialists to assist in those activities; preparing and providing promotional materials and other point of purchase marketing materials to franchisees in the Bojangles System; and system-wide, regional or market promotions). No sums paid by you or other franchisees to the Fund will be used to defray any of our general operating expenses except for such reasonable administrative expenses and overhead, if any, as we may incur in activities reasonably related to the administration or direction of the Fund and advertising programs, including conducting market research, preparing marketing and advertising materials, and collecting and accounting for assessments for the Fund.
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- We are not required to spend all advertising contributions to the Fund in the fiscal year in which they accrue. However, any funds accrued and not spent in the fiscal year received shall be carried forward for use as provided in Paragraph 3 and are not returned to the contributors. We do not maintain separate bookkeeping accounts for the Fund, and the Fund is not audited separately. The Fund is reviewed as part of our annual audit. You may receive an annual accounting of expenditures of the Fund upon written request to us at the following address: Bojangles Opco, LLC, c/o Bojangles' Restaurants, Inc., 9432 Southern Pine Boulevard, Charlotte, North Carolina 28273, Attention: Marketing.
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- During the 2024 fiscal year, 43.3% of the monies in the Fund were spent on production of marketing materials, 32.5% for marketing promotions, 9.4% on media research (i.e.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 37–49)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, all contributions to the Marketing Development Fund are to be used exclusively for advertising and promotion of the Bojangles system. This includes various advertising mediums such as television, radio, video, digital, print, and billboard campaigns. It also covers social and digital media, public relations activities, conducting research, and employing advertising agencies and specialists. The fund also covers the preparation and provision of promotional materials and other point-of-purchase marketing materials for franchisees, as well as system-wide, regional, or market promotions.
Bojangles states that the funds contributed by franchisees will not be used to cover the franchisor's general operating expenses. However, the funds may be used for reasonable administrative expenses and overhead incurred in activities related to the administration or direction of the fund and advertising programs. These activities include conducting market research, preparing marketing and advertising materials, and collecting and accounting for assessments for the fund.
Bojangles is not required to spend all advertising contributions within the fiscal year they accrue. Any unspent funds are carried forward for use as described in the FDD and are not returned to the contributors. Franchisees can request an annual accounting of the fund's expenditures by submitting a written request to Bojangles's corporate address. During the 2024 fiscal year, the fund's expenditures included 43.3% on production of marketing materials, 32.5% for marketing promotions, 9.4% on media and marketing research, and 14.8% on administrative expenses.