What is the definition of 'DMA Advertising' within the context of the Bojangles Advertising Expense Sharing Agreement?

According to Bojangles's 2025 Franchise Disclosure Document, DMA Advertising, within the context of the Advertising Expense Sharing Agreement, is defined as the initiation and execution of marketing programs within a designated market area (DMA). These programs specifically relate to television media advertising, aiming for the mutual and equitable benefit of the DMA Membership.

While television advertising is the primary focus, the definition also encompasses marketing programs that utilize other media channels. These may include radio, print, mail outs, billboards, and other advertising methods. The key is that these advertising efforts are coordinated and implemented within the DMA to benefit all participating Bojangles franchisees and the Franchisor within that area.

For a prospective Bojangles franchisee, this means that a portion of their advertising contributions will be pooled with other franchisees in their DMA to fund coordinated advertising campaigns. This allows for greater and more effective exposure of their products and business to the general public than might be possible individually. Franchisees should understand how the DMA operates, how funds are allocated, and what types of advertising are typically used in their specific market.