What costs are specifically excluded from 'Local Advertising' for a Bojangles franchise?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
A. Franchisee shall spend not less than three percent (3%) of the Gross Sales of the Restaurant on local and regional media advertising, in addition to any advertising contribution required under Paragraphs IV.C. and XI.E. hereof. Franchisee shall demonstrate on a quarterly basis, to the reasonable satisfaction of Franchisor, that Franchisee has made such expenditures. Such advertising shall include radio, television, magazine, newspaper, billboard campaigns, print, direct mail and other forms of advertising media and public relations activities but shall not include the costs of advertising production, production of other marketing materials, cost of food promotion, point of purchase materials, telephone book advertising, stationery, or restaurant indoor or outdoor site location signs.
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, franchisees are required to spend a minimum of three percent of their restaurant's gross sales on local and regional media advertising. However, certain costs are specifically excluded from counting towards this advertising requirement. These exclusions provide clarity on what types of expenses Bojangles franchisees can and cannot include when calculating their local advertising spend.
The costs that Bojangles franchisees cannot include in their local advertising expenditures are advertising production, production of other marketing materials, the cost of food promotion, point of purchase materials, telephone book advertising, stationery, and restaurant indoor or outdoor site location signs. This means that while franchisees must invest in advertising through various media channels like radio, television, and print, they cannot count expenses related to creating the advertisements themselves, producing marketing materials, or promoting specific food items. Costs associated with basic business necessities like stationery and signage are also excluded.
This policy ensures that the advertising funds are directed towards actual media placement and public relations activities rather than internal operational costs. For a prospective Bojangles franchisee, this means carefully allocating the advertising budget to comply with the franchisor's requirements and focusing on approved advertising channels to meet the mandatory spending threshold.