What is the 'Advertising Period' defined as in the Bojangles Advertising Expense Sharing Agreement?

According to Bojangles's 2025 Franchise Disclosure Document, the Advertising Expense Sharing Agreement defines the "Advertising Period" as the duration from an Initiation Date to a Termination Date. This definition is crucial for franchisees as it sets the timeframe during which specific advertising and marketing activities, as well as related financial contributions, are in effect within a designated market area (DMA).

For a prospective Bojangles franchisee, understanding the Advertising Period is essential for budgeting and financial planning. During this period, franchisees are required to contribute a percentage of their gross sales towards DMA advertising costs. The agreement specifies that contributions are typically made monthly, and the exact percentage is determined by the DMA membership, although it generally cannot exceed two percent of gross sales without unanimous consent.

The Initiation Date marks the beginning of the advertising campaign, while the Termination Date signifies its conclusion. These dates are important because contributions are only required during the Advertising Period, except for potential pro rata reimbursements for administrative expenses. Franchisees should pay close attention to how these dates are determined and communicated by the DMA to ensure compliance and effective participation in the advertising efforts.

Moreover, the agreement allows for flexibility in advertising methods, including television, radio, print, and other media. This comprehensive approach aims to maximize exposure and increase sales and profitability for Bojangles restaurants within the DMA. Franchisees should actively engage in DMA meetings to influence advertising strategies and ensure they align with their business goals.