Does the Bojangles Advertising Expense Sharing Agreement allow for the creation of subcommittees within a DMA Membership to manage specific advertising initiatives?

According to Bojangles's 2025 Franchise Disclosure Document, the Advertising Expense Sharing Agreement outlines the structure for cooperative advertising within a designated market area (DMA). Specifically, the agreement allows the DMA Membership to designate or appoint an individual or committee to supervise or conduct the DMA Advertising functions. This means that Bojangles franchisees within a DMA can form committees to manage advertising initiatives.

This flexibility enables franchisees to have a more direct role in how advertising funds are spent and which strategies are implemented within their local market. By forming a committee, members can pool their expertise and resources to create more effective campaigns tailored to their specific DMA. This can lead to better brand awareness and increased sales for individual Bojangles restaurants.

However, it's important to note that while the DMA Membership can designate a committee, the franchisor, Bojangles, retains certain rights and control over the advertising programs. For example, Bojangles can discontinue the operation of cooperative advertising programs within the DMA and require the return of unspent funds. Additionally, the charter and/or by-laws of any incorporated DMA must be consistent with the terms of the Advertising Expense Sharing Agreement, ensuring that the franchisor's overall brand standards and advertising guidelines are followed.