According to the Bojangles franchise agreement, what is the franchisee obligated to operate?
Bojangles Franchise · 2025 FDDAnswer from 2025 FDD Document
I. GRANT
- A. Franchisor hereby grants to Franchisee, upon the terms and conditions herein contained, the right and franchise, and Franchisee undertakes the obligation, to operate a Bojangles restaurant (hereinafter referred to as "Restaurant" or "Franchised Business") and to use solely in connection therewith the Proprietary Marks, the Trade Dress and the Bojangles System, as they may be changed, improved, and further developed from time to time, only at the location set forth in Exhibit A hereto.
- B. Franchisee acknowledges that this franchise is non-exclusive and is granted subject to the terms of Paragraph VII.C.(6) and VII.F.(6) hereof.
Source: Item 22 — CONTRACTS (FDD page 82)
What This Means (2025 FDD)
According to Bojangles's 2025 Franchise Disclosure Document, a franchisee is obligated to operate a Bojangles restaurant, referred to as the "Restaurant" or "Franchised Business." This obligation includes using the Proprietary Marks, Trade Dress, and the Bojangles System, which may be updated or improved over time. The operation must occur solely at the location specified in Exhibit A of the franchise agreement.
This obligation is a core component of the franchise agreement, ensuring that the franchisee adheres to the established brand standards and operational procedures of the Bojangles system. By requiring franchisees to operate the restaurant in accordance with the Bojangles system, the company aims to maintain consistency and quality across all its locations. This consistency is crucial for customer recognition and satisfaction, which ultimately contributes to the overall success of the brand.
It is important to note that the franchise granted is non-exclusive and subject to specific terms outlined in Paragraphs VII.C.(6) and VII.F.(6) of the agreement. This means that Bojangles retains the right to grant other franchises in the same area, subject to certain conditions. Prospective franchisees should carefully review these paragraphs to understand the potential for competition and any limitations on their exclusive operating rights.