According to the Bojangles DMA agreement, what is the 'Transfer Date' defined as?

According to Bojangles's 2025 Franchise Disclosure Document, the Transfer Date within the context of the DMA (Designated Market Area) agreement is defined as June 1 of each year. This date is relevant to various aspects of the DMA's operation, including adjustments to the DMA's geographical area based on Nielsen Ratings Company changes.

This means that any changes made by Nielsen to the DMA geographical area will not be considered for the purposes of the agreement, including determining DMA membership, until the next June 1st following the change. This provides a fixed annual point for reassessing and adjusting DMA parameters according to external market data.

For a prospective Bojangles franchisee, the Transfer Date is important because it sets the timeline for when changes to the DMA, which could affect advertising and marketing strategies, will be implemented. Franchisees should be aware of this date to understand when potential adjustments to their DMA membership or advertising contributions might occur.