Under what conditions is a Body Brain Center franchisee permitted to engage in online advertising?

According to the 2025 Body Brain Center Franchise Disclosure Document, franchisees are permitted to engage in online advertising under specific conditions. A franchisee must obtain advance approval from Body Brain Center regarding the content of the advertisement and the means of communication. Additionally, franchisees are allowed to advertise through approved social media accounts, provided they adhere to any social media policies established by Body Brain Center.

This requirement for pre-approval gives Body Brain Center control over its brand image and messaging across all online advertising channels. It ensures that franchisees' advertising efforts align with the company's overall marketing strategy and standards. Franchisees need to factor in the time it takes to get approval when planning their online advertising campaigns. The FDD specifies that Body Brain Center will maintain an Internet website that includes a list of all Body & Brain franchisees that are in good standing with them.

While franchisees have the opportunity to create advertising for their own use, they must submit these materials to Body Brain Center for approval. Body Brain Center has 5 business days to review and either approve or reject the materials. If Body Brain Center fails to respond within the 5-day period, the materials are deemed approved. However, Body Brain Center retains the right to later disapprove of materials that were previously approved. This highlights the importance of franchisees maintaining open communication with Body Brain Center and ensuring their advertising materials consistently meet the franchisor's standards.