Does Body Brain Center still offer new Platinum or Gold memberships?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
rules of the membership program that we specify in the Manual from time to time.
We previously offered a "Platinum Membership" program for Body & Brain Center customers that allowed customers to receive certain benefits and price discounts at all participating franchised locations. Membership also allowed the customer to attend classes at any Body & Brain Center and any Dahn Yoga Center they chose. Dahn Yoga previously offered a "Gold Membership" program that provided similar reciprocal benefits. Under the Platinum Membership and Gold Membership programs, the member paid the Body & Brain Center franchisee or Dahn Yoga Center (as applicable) an initial fee that covered the cost of their training for 1 year. After the initial 1-year period, the member could continue the membership by paying a $10 monthly fee until the member decides to cancel the membership. If a member is primarily training at a center other than the center where they initially purchased the membership, the new center may be entitled to the ongoing monthly fees (together with any remaining balance of the initial membership fee) rather than the center where the customer originally purchased the membership. Although we no longer offer new Platinum or Gold memberships, you are required to participate in the Platinum or Gold membership program and comply with the program rules and procedures that we prescribe from time to time with respect to an
Source: Item 12 — TERRITORY (FDD pages 29–32)
What This Means (2025 FDD)
According to the 2025 Body Brain Center Franchise Disclosure Document, Body Brain Center no longer offers new Platinum or Gold memberships. However, franchisees are required to participate in the Platinum or Gold membership program and comply with the program rules and procedures for customers who maintain their existing memberships.
The Platinum Membership program previously allowed customers to receive benefits and discounts at participating franchised locations, with access to classes at any Body & Brain Center or Dahn Yoga Center. Similarly, the Gold Membership program offered reciprocal benefits. Members paid an initial fee covering the cost of training for one year, followed by a $10 monthly fee until cancellation. If a member primarily trained at a center different from where they purchased the membership, the new center may be entitled to the ongoing monthly fees and any remaining balance of the initial membership fee.
Even though Body Brain Center is no longer selling new Platinum or Gold memberships, franchisees must still honor the terms of existing memberships. This means franchisees need to be prepared to accommodate these members and understand the financial implications of servicing members who may have initially signed up at a different location. Franchisees should familiarize themselves with the specific rules and procedures outlined in the manual to ensure compliance with the Platinum and Gold membership programs.