What specific service marks does Body Brain Center grant franchisees a license to use?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
We also have been granted a license by BR Consulting, Inc., a New Jersey corporation, to use and sublicense the logotypes, service marks, trademarks and trade dress now or hereafter involved in the operation of a Body & Brain Center, including "Body & Brain," "Body & Brain Center" and any other trademarks, service marks, trade names or trade dress that we designate for use in a Body & Brain Center (collectively, the "Marks").
Source: Item 23 — RECEIPT (FDD pages 43–178)
What This Means (2025 FDD)
According to the 2025 Body Brain Center Franchise Disclosure Document, Body Brain Center grants franchisees the right to use logotypes, service marks, and trademarks involved in the operation of a Body & Brain Center. These marks specifically include "Body & Brain" and "Body & Brain Center". The license also extends to any other trademarks, service marks, trade names, or trade dress that Body Brain Center designates for use in a Body & Brain Center. These marks are collectively referred to as the "Marks".
Body Brain Center retains the right to modify these marks at any time, and franchisees must comply with any instructions from Body Brain Center regarding changes to or discontinuation of the use of any intellectual property within 30 days at their own cost. Franchisees are only allowed to use the intellectual property in connection with products or services that have been expressly authorized by Body Brain Center. Unauthorized use of the intellectual property is considered an infringement of Body Brain Center's rights.
Prospective franchisees should understand that they are only granted a license to use the Marks and other intellectual property during the term of the franchise agreement. They do not acquire any ownership or goodwill in the Marks. It is also important to note that Body Brain Center owns all data pertaining to the services offered by the franchisee's business and may use this data for any purpose. Additionally, Body Brain Center owns all customer files, accounts, and contracts, which must be assigned to them upon the expiration, termination, or transfer of the franchise agreement.