Can Body Brain Center sell non-personally identifiable data to third parties?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
- 17.2 Data and Customer Accounts.
We will own all data pertaining to the services offered by you under your Business.
We may utilize such data to evaluate and improve our services, protocols and processes or for any other purpose.
We may provide or sell non-personally identifiable data to third parties in our discretion.
Source: Item 23 — RECEIPT (FDD pages 43–178)
What This Means (2025 FDD)
According to Body Brain Center's 2025 Franchise Disclosure Document, Body Brain Center retains ownership of all data pertaining to the services offered by a franchisee's business. This includes the right to utilize the data to evaluate and improve their services, protocols, and processes, or for any other purpose they deem fit.
Specifically, Body Brain Center has the discretion to provide or sell non-personally identifiable data to third parties. This means that while Body Brain Center can monetize data generated by the franchise, it is limited to data that does not reveal the personal identity of the customers.
This clause in the franchise agreement allows Body Brain Center to leverage the collective data from all franchises for its benefit, potentially creating additional revenue streams or improving its business model. However, franchisees should be aware that they do not have control over this data and will not directly benefit from any sales of non-personally identifiable data.