[Item 11: FRANCHISOR'S ASSISTANCE**, ADVERTISING, **COMPUTER SYSTEMS AND TRAINING]

ITEM 11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING

Except as listed below, we are not required to provide you with any assistance.

Before you open your Business, we will:

{IL2025L3v1} (FDD - 2025 Illinois – Regular)

• 1. License you the Marks necessary to begin operating your Business. (Section 2)
• 1. Approve the location, build-out and design of your Center. See Section below entitled "Site Development" for additional information. (Section 7.1, 7.3 & 7.4)
• 1. Review and approve the terms of your lease. See Section below entitled "Site Development" for additional information. (Section 7.2)
• 1. Provide you with written specifications for the goods and services you must purchase to establish your Business, as well as a written list of approved and/or designated suppliers for purposes of acquiring these goods and services. We do not deliver or install any of the items that you must purchase. (Section 10.2 & 10.4)
• 1. Loan you 1 copy of the Manual, which will help you establish and operate your Business. See Section below entitled "Manual" for additional information. (Section 6.1 & 10.2)
• 1. Provide an initial marketing plan for your Business. (Section 9.2)
• 1. Provide an initial training program. See Section below entitled "Training Program" for additional information. (Section 5.1)

During the operation of your Business, we will:

• 1. Give you ongoing guidance and recommendations on ways to improve the marketing and operation of your Business. (Section 6.3)
• 1. Maintain an Internet website that will include a list of all of the Body & Brain franchisees that are in good standing with us. We will also establish an intranet for our franchisees to provide operational support. We can modify the content of and/or discontinue the website at any time in our sole discretion. (Section 6.5)
• 1. Administer the advertising fund described in Item 6. See Section below entitled "Advertising Fund" for additional information. (Section 9.1)

Our administration of the advertising fund isintended to maximize general public recognition and patronage of the Body & Brain System for the benefit of us and all Body & Brain franchisees and we will use our best efforts to apportion advertising to obtain the greatest benefit for all franchisees. We will direct and have complete control and discretion over all advertising programs, including the creative concepts, materials, endorsements and media used for the programs, and the placement and allocation of the programs. We anticipate that the advertising will primarily consist of Internet ads and brochures. We assume no direct or indirect liability or obligation to you with respect to the maintenance, direction or administration of the advertising fund. The advertising fund will not be a trust and we will have no fiduciary obligations with respect to our administration of the advertising fund. An unaudited financial accounting of the operations of the advertising fund will be prepared annually and made available to you upon request.

Local Advertising (Section 9.3 & 9.5)

We do not require that you spend any minimum amount on local advertising. We will provide you with standardized marketing plans and advertising, promotional and marketing materials. Alternatively, we may enter into relationships with approved or designated suppliers who will create advertising or marketing materials that must be purchased and utilized by Body & Brain franchisees. You will also have an opportunity to create advertising for your own use, provided we approve it in advance. You may not use any advertising materials that have not been approved by us. You must submit to us any advertising materials prepared by you and we will have 5 business days to review and either approve or reject the materials. If we fail to respond within the 5 day period, the materials are deemed approved. We may later disapprove of materials that we previously approved.

Source: Item 11 — FRANCHISOR'S ASSISTANCE**, ADVERTISING, **COMPUTER SYSTEMS AND TRAINING (FDD pages 20–29)