How long does Body Brain Center have to disapprove advertising materials before approval is deemed?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
- (b) Approval of Advertising. We must approve all advertising and promotional materials that were not prepared or previously approved by us before you use them (including materials that we prepare or approve and you modify). We will be deemed to have approved the materials if we fail to issue our disapproval within five (5) business days after receipt. You may not use any advertising or promotional materials that we have disapproved (including materials that we previously approved).
Source: Item 23 — RECEIPT (FDD pages 43–178)
What This Means (2025 FDD)
According to Body Brain Center's 2025 Franchise Disclosure Document, if a franchisee creates advertising and promotional materials that have not been previously approved by Body Brain Center, the franchisee must submit these materials for approval. Body Brain Center has five business days to issue a disapproval after receiving the materials.
If Body Brain Center fails to disapprove the advertising and promotional materials within this five-business-day timeframe, the materials are considered approved. However, even if Body Brain Center initially approves the materials, it retains the right to disapprove them later, and the franchisee must cease using any disapproved materials.
This policy ensures that Body Brain Center maintains control over its brand's image and marketing message, while also providing a defined timeframe for franchisees to receive feedback on their advertising efforts. Franchisees should factor this review period into their marketing timelines to avoid delays in launching campaigns.