What initial fee did Body Brain Center Platinum or Gold members pay, and what did it cover?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
rules of the membership program that we specify in the Manual from time to time.
We previously offered a "Platinum Membership" program for Body & Brain Center customers that allowed customers to receive certain benefits and price discounts at all participating franchised locations. Membership also allowed the customer to attend classes at any Body & Brain Center and any Dahn Yoga Center they chose. Dahn Yoga previously offered a "Gold Membership" program that provided similar reciprocal benefits. Under the Platinum Membership and Gold Membership programs, the member paid the Body & Brain Center franchisee or Dahn Yoga Center (as applicable) an initial fee that covered the cost of their training for 1 year. After the initial 1-year period, the member could continue the membership by paying a $10 monthly fee until the member decides to cancel the membership. If a member is primarily training at a center other than the center where they initially purchased the membership, the new center may be entitled to the ongoing monthly fees (together with any remaining balance of the initial membership fee) rather than the center where the customer originally purchased the membership. Although we no longer offer new Platinum or Gold memberships, you are required to participate in the Platinum or Gold membership program and comply with the program rules and procedures that we prescribe from time to time with respect to an
Source: Item 12 — TERRITORY (FDD pages 29–32)
What This Means (2025 FDD)
According to Body Brain Center's 2025 Franchise Disclosure Document, the company previously offered "Platinum Membership" and Dahn Yoga offered a "Gold Membership". Under these programs, members paid an initial fee to the Body & Brain Center franchisee or Dahn Yoga Center. This fee covered the cost of their training for one year. After the initial year, members could continue their membership by paying a $10 monthly fee until they decided to cancel.
If a member primarily trained at a center different from where they initially purchased the membership, the new center may have been entitled to the ongoing monthly fees, along with any remaining balance of the initial membership fee, rather than the original center. Although Body Brain Center no longer offers new Platinum or Gold memberships, franchisees are required to participate in the program and comply with the rules and procedures for customers who maintain their Gold or Platinum Membership status.
For a prospective franchisee, this means that while they won't be selling new Platinum or Gold memberships, they must honor existing memberships and understand the revenue-sharing implications if members transfer between locations. This could impact revenue projections and requires careful management of member data and communication with other franchisees.