What is the initial cooperative advertising fee for Body Brain Center franchisees?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
The initial cooperative advertising fee shall be equal to 0.5% of Program Sales.
Upon the majority vote of all franchisees within the advertising cooperative, the amount of the cooperative advertising fee may be adjusted (or temporarily suspended) or the cooperative advertising fee may be eliminated altogether.
If we or an affiliate of ours operate a majority of the Body & Brain Centers within the advertising cooperative, we will increase the cooperative advertising fee only with the consent of all franchisees within the advertising cooperative.
We will collect all cooperative advertising fees and pay them to the applicable advertising cooperative unless we administer the advertising cooperative ourselves.
Source: Item 23 — RECEIPT (FDD pages 43–178)
What This Means (2025 FDD)
According to Body Brain Center's 2025 Franchise Disclosure Document, the initial cooperative advertising fee is 0.5% of Program Sales. This fee is intended to support advertising efforts managed cooperatively with other franchisees.
Franchisees should note that the amount of the cooperative advertising fee can be adjusted or even temporarily suspended or eliminated altogether based on a majority vote of all franchisees within the advertising cooperative. This provides a mechanism for franchisees to influence the advertising strategy and budget. However, if Body Brain Center or its affiliate operates a majority of the centers within the cooperative, increasing the fee requires the consent of all franchisees.
Body Brain Center collects these cooperative advertising fees and distributes them to the relevant advertising cooperative, unless Body Brain Center itself manages the cooperative. This ensures that the funds are directed towards marketing and advertising initiatives. This structure allows for flexibility and franchisee input into advertising strategies, but also includes safeguards to protect franchisee interests regarding fee increases when the franchisor has significant control.