Is a Body Brain Center franchisee required to spend a minimum amount on local advertising?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
9.3 Your Marketing Activities
- (a) Generally. Although you are encouraged to engage in local advertising, you are not required to spend any minimum amount on local advertising to promote your Business. However, you must participate at your own expense in all advertising, promotional and marketing programs that we require. All advertisements and promotions that you create or use must be completely factual and conform to the highest standards of ethical advertising and comply with all federal, state and local laws. You must ensure that your advertisements and promotional materials do not infringe upon the intellectual property rights of any person.
- (b) Approval of Advertising. We must approve all advertising and promotional materials that were not prepared or previously approved by us before you use them (including materials that we prepare or approve and you modify). We will be deemed to have approved the materials if we fail to issue our disapproval within five (5) business days after receipt. You may not use any advertising or promotional materials that we have disapproved (including materials that we previously approved).
- (c) Online Advertising. You are not allowed to develop or maintain your own website. We will list your information on our website. You are permitted to engage in online advertising as long as we approve the content of the advertisement and means of communication in advance pursuant to Section 9.3(b). You also may advertise through approved social media accounts. At all times you must comply with any social media policy that we develop.
- (d) Coupon Deals and Discount Programs. You agree to participate in all coupon deals that we specify, such as Groupon. You agree that we may enter into agreements with these companies on behalf of you and other franchisees and we have the right to collect the funds generated through the program and distribute them to franchisees based on where the services are redeemed. You also agree to participate in all discount and referral programs that we specify, such as Beneplace. In these arrangements, a third
Source: Item 23 — RECEIPT (FDD pages 43–178)
What This Means (2025 FDD)
According to Body Brain Center's 2025 Franchise Disclosure Document, franchisees are encouraged to engage in local advertising but are not required to spend a minimum amount. However, franchisees must participate at their own expense in all advertising, promotional, and marketing programs that Body Brain Center requires. All advertisements and promotions created or used by the franchisee must be completely factual, conform to the highest standards of ethical advertising, and comply with all applicable laws.
Before using any advertising and promotional materials not prepared or previously approved by Body Brain Center, including modifications to approved materials, franchisees must obtain approval from Body Brain Center. Approval is assumed if Body Brain Center does not issue disapproval within five business days after receipt. Franchisees are prohibited from using any advertising or promotional materials that Body Brain Center has disapproved, even if previously approved.
Body Brain Center restricts franchisees from developing or maintaining their own websites, instead listing franchisee information on the corporate website. Franchisees are permitted to engage in online advertising, provided that Body Brain Center approves the content and communication methods in advance. Advertising through approved social media accounts is also allowed, subject to compliance with any social media policies established by Body Brain Center. Franchisees must also participate in coupon deals and discount programs that Body Brain Center specifies.