Is a Body Brain Center franchisee required to participate in any membership program?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
ered by Body & Brain Centers.
Membership Program
You are to participate in any membership program that we require from time to time. The membership program may include membership privileges for both Dahn Yoga and Body & Brain Centers. You must accept members at your Center according to the terms of the membership program (currently, if a member of another franchised or company-owned Body & Brain Center desires to switch the member's membership to your Center, you must accept the member at your Center). You agree to abide by all rules of the membership program that we specify in the Manual from time to time.
We previously offered a "Platinum Membership" program for Body & Brain Center customers that allowed customers to receive certain benefits and price discounts at all participating franchised locations. Membership also allowed the customer to attend classes at any Body & Brain Center and any Dahn Yoga Center they chose. Dahn Yoga previously offered a "Gold Membership" program that provided similar reciprocal benefits. Under the Platinum Membership and Gold Membership programs, the member paid the Body & Brain Center franchisee or Dahn Yoga Center (as applicable) an initial fee that covered the cost of their training for 1 year. After the initial 1-year period, the member could continue the membership by paying a $10 monthly fee until the member decides to cancel the membership. If a member is primarily training at a center other than the center where they initially purchased the membership, the new center may be entitled to the ongoing monthly fees (together with any remaining balance of the initial membership fee) rather than the center where the customer originally purchased the membership. Although we no longer offer new Platinum or Gold memberships, you are required to participate in the Platinum or Gold membership program and comply with the program rules and procedures that we prescribe from time to time with respect to an
Source: Item 12 — TERRITORY (FDD pages 29–32)
What This Means (2025 FDD)
According to the 2025 Body Brain Center Franchise Disclosure Document, franchisees are required to participate in any membership program that Body Brain Center requires from time to time. These programs may include membership privileges for both Dahn Yoga and Body & Brain Centers. Franchisees must accept members at their center according to the terms of the membership program. Currently, if a member of another franchised or company-owned Body & Brain Center wants to switch their membership to a franchisee's center, the franchisee must accept that member. Franchisees also agree to follow all rules of the membership program as specified in the manual.
Body Brain Center previously offered a "Platinum Membership" program that allowed customers to receive certain benefits and price discounts at participating franchised locations. Membership also allowed attendance at any Body & Brain Center and any Dahn Yoga Center. Dahn Yoga previously offered a similar "Gold Membership" program. Under these programs, members paid an initial fee to the Body & Brain Center franchisee or Dahn Yoga Center that covered the cost of their training for one year. After the initial year, the member could continue the membership by paying a $10 monthly fee until cancellation. If a member primarily trains at a center other than where they initially purchased the membership, the new center may be entitled to the ongoing monthly fees and any remaining balance of the initial membership fee.
Although Body Brain Center no longer offers new Platinum or Gold memberships, franchisees are still required to participate in the Platinum or Gold membership program and comply with the program rules and procedures for any customer who maintains their Gold or Platinum Membership status. This means that even if a franchisee doesn't actively sell these memberships, they must still honor the terms for existing members. This could impact revenue distribution and require franchisees to coordinate with other locations regarding membership transfers and fee allocations.