Must a Body Brain Center franchisee obtain fictitious or assumed name registrations?

According to the 2025 Body Brain Center Franchise Disclosure Document, a franchisee may be required to cancel any fictitious or assumed names or equivalent registrations relating to the use of any of the Body & Brain Center marks. This requirement is specifically triggered upon the expiration, termination, or transfer of the Franchise Agreement.

In practical terms, this means that if a franchisee chooses to operate their Body Brain Center under a name different from their legal name (which is a common practice for branding purposes), they must register that assumed name with the relevant authorities. Upon exiting the franchise system, the franchisee is responsible for canceling these registrations to ensure they no longer have any rights to use the Body Brain Center brand or associated names. This prevents potential confusion in the marketplace and protects the integrity of the Body Brain Center brand.

This requirement is fairly standard in franchising. It ensures a clean break between the franchisee and the franchisor, preventing the former franchisee from continuing to benefit from the brand's reputation after the franchise agreement ends. A prospective Body Brain Center franchisee should be aware of this obligation and factor in the administrative steps and potential costs associated with registering and later canceling any fictitious or assumed names.