What are some examples of "Captive Venues" as defined in the Body Brain Center FDD?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Captive Venues" means non-traditional outlets for the sale of Body & Brain products or services that are located within, or are a part of, another establishment or facility that consumers may visit for a purpose other than purchasing the Body & Brain products or services.
Examples of Captive Venues include outlets for Body & Brain products or services that are located in hotels, college campuses, airports, train stations, or within other similar types of establishments.
Source: Item 23 — RECEIPT (FDD pages 43–178)
What This Means (2025 FDD)
According to the 2025 Body Brain Center Franchise Disclosure Document, "Captive Venues" are defined as non-traditional locations where Body & Brain products or services are sold. These venues are situated within or are part of another establishment or facility that customers might visit for reasons other than specifically purchasing Body & Brain products or services.
Examples of Captive Venues provided in the FDD include Body & Brain outlets located in hotels, college campuses, airports, and train stations. These are places where people are already present for other primary purposes (travel, education, lodging) but might be receptive to Body & Brain's offerings.
This is significant for prospective franchisees because Body Brain Center retains the right to operate or franchise locations within a franchisee's territory if those locations qualify as Captive Venues. This means that even with a protected territory, a franchisee might face competition from other Body & Brain locations within establishments like hotels or airports inside their designated area. Franchisees should consider the potential impact of these alternative venues on their business when evaluating a location.