What is the dependency for receiving a protected territory for a Body Brain Center franchise?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
Your territorial protections do not depend on achieving a certain sales volume, market penetration, or other contingency.
Once you have identified a site that we have approved, you will receive a protected territory that will be identified in Attachment "B". The size of your protected territory will depend on demographics and other characteristics including population density (from a report generated utilizing the NASA-SEDAC Population Estimation Service, available at https://www.randymajors.org/customgmap), average income, and other characteristics of the surrounding area, natural boundaries, the extent of competition and the amount and size of urban, suburban and rural areas. Your protected territory will include a minimum population of 70,000. Your protected territory will be marked on a map and defined by streets. By protected, we mean that we will not operate or authorize a third party to operate a Body & Brain Center using our Marks or a Dahn Yoga Center that is physically located within your territory during the term of your Franchise Agreement (subject to the limitations described below under "Limitations on your Territorial Rights"). Although you do receive these protections, your territory is not exclusive.
You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Other Body & Brain franchisees may advertise within your territory, although their advertising must be primarily directed towards customers within their territory. Likewise, you may advertise within the territories of other Body & Brain Center franchisees, although your advertising must be primarily directed towards customers within your territory.
Source: Item 12 — TERRITORY (FDD pages 29–32)
What This Means (2025 FDD)
According to the 2025 Body Brain Center Franchise Disclosure Document, a franchisee's territorial protections do not depend on achieving a certain sales volume, market penetration, or other contingency. Once Body Brain Center approves a site, the franchisee will receive a protected territory, which will be identified in Attachment B of the Franchise Agreement.
The size of the protected territory depends on demographics and other characteristics including population density, average income, and other characteristics of the surrounding area, natural boundaries, the extent of competition and the amount and size of urban, suburban and rural areas. The protected territory will include a minimum population of 70,000 and will be marked on a map and defined by streets.
However, the territory is not exclusive, meaning franchisees may face competition from other franchisees, outlets that Body Brain Center owns, or from other channels of distribution or competitive brands that Body Brain Center controls. Other Body & Brain franchisees may advertise within a franchisee's territory, although their advertising must be primarily directed towards customers within their territory. Likewise, franchisees may advertise within the territories of other Body & Brain Center franchisees, although their advertising must be primarily directed towards customers within their territory.