What channels of distribution are considered "Alternative Channels of Distribution" for a Body Brain Center?

According to the 2025 Body Brain Center Franchise Disclosure Document, "Alternative Channels of Distribution" encompass methods of selling goods or services outside of the traditional retail setting where customers are physically present at a Body & Brain Center. This definition is important for prospective franchisees as it clarifies the scope of their exclusive territory and the ways in which Body Brain Center may operate or allow others to operate within or outside of that territory.

Specifically, Body Brain Center defines alternative channels to include (i) sales over the Internet or through catalogs; (ii) sales through stores selling health or healing products (that are not branded Body & Brain Centers); and (iii) on-site sales to groups at businesses, such as worksite classes, or directly to customers at their homes. This also includes sales made by Body & Brain home-based franchisees.

This means that while a franchisee may have a protected territory for a physical Body & Brain Center, Body Brain Center retains the right to sell its products and services through these alternative channels, even within the franchisee's territory. A prospective franchisee should consider how these alternative channels might impact their potential customer base and revenue, and inquire about Body Brain Center's strategy for managing these channels to avoid direct competition with franchisees.