May Body & Brain home-based franchisees solicit or sell to members of a Body Brain Center?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
We also offer franchises for Body & Brain home-based franchises. Body & Brain home-based franchises operate under the same Marks and offer similar services. However, they are not permitted to offer special trainings that Body & Brain Center franchisees may offer. In addition, Body & Brain home-based franchisees cannot operate from a dedicated retail location but must provide "on-site" services at the customers' locations or operate from temporary space. Body & Brain home-based franchises may solicit and sell to customers located in your territory. We do not anticipate any conflicts between Body & Brain home-based franchisees and Body & Brain Center franchisees regarding franchise support or territories. However, Body & Brain home-based franchisees may not solicit or sell to members of a Body & Brain Center or members of another Body & Brain home-based franchisee. Similarly, Body & Brain Center franchisees may not divert customers from other franchisees, including Body & Brain home-based franchisees. We would mediate any dispute in order to promote the best interests of the customers and the Body & Brain brand as a whole.
Source: Item 12 — TERRITORY (FDD pages 29–32)
What This Means (2025 FDD)
According to Body & Brain Center's 2025 Franchise Disclosure Document, Body & Brain home-based franchisees are specifically restricted from soliciting or selling to members of a Body & Brain Center. This restriction is in place to prevent conflicts between different types of Body & Brain franchises and to protect the customer base of existing centers. Similarly, Body & Brain Center franchisees are not allowed to divert customers from other franchisees, including those operating home-based franchises.
This policy has significant implications for prospective Body & Brain Center franchisees. It means that while home-based franchises can operate within the same territory as a physical center, they cannot directly target or convert existing members of that center. This restriction aims to maintain a clear separation between the customer bases of the two franchise models and minimize potential disputes. Franchisees need to be aware of this limitation when developing their marketing and sales strategies, focusing instead on attracting new customers who are not already affiliated with a Body & Brain Center.
To ensure compliance and address any potential conflicts, Body & Brain Center states that it will mediate disputes between franchisees. This mediation process is intended to promote the best interests of both the customers and the overall brand. Franchisees should familiarize themselves with the specific procedures for dispute resolution and be prepared to engage in mediation if necessary. Understanding these territorial and customer solicitation rules is crucial for the successful operation of a Body & Brain Center franchise and for maintaining positive relationships with other franchisees in the system.