What is Attachment B in the Body Brain Center FDD used for?
Body_Brain_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
nchise Agreement.
ITEM 12 TERRITORY
Location of Your Center
Each Franchise Agreement grants you the right to operate a single Body & Brain Center at a single location that must be approved by us in advance. You will be required to identify a location for your Center within the Site Selection Area described in Attachment "B" to your Franchise Agreement.
You may relocate your Center with our prior written approval, which we will not unreasonably withhold. If we allow you to relocate, you must: (i) locate your new Center within the Site Selection Area described in Attachment "B" to your Franchise Agreement; (ii) comply with all of our then current site selection and development requirements; and (iii) open your new Center and resume operations within 180 days after closing your prior Center.
Your Territory
Once you have identified a site that we have approved, you will receive a protected territory that will be identified in Attachment "B". The size of your protected territory will depend on demographics and other characteristics including population density (from a report generated utilizing the NASA-SEDAC Population Estimation Service, available at https://www.randymajors.org/customgmap), average income, and other characteristics of the surrounding area, natural boundaries, the extent of competition and the amount and size of urban, suburban and rural areas. Your protected territory will include a minimum population of 70,000. Your protected territory will be marked on a map and defined by streets.
Source: Item 12 — TERRITORY (FDD pages 29–32)
What This Means (2025 FDD)
According to the 2025 Body Brain Center Franchise Disclosure Document, Attachment B to the Franchise Agreement serves two primary functions related to the franchisee's location and territory. First, it defines the Site Selection Area within which the franchisee must identify a location for their Body & Brain Center. This means that when a prospective franchisee is looking for a location, it must fall within the pre-approved area outlined in Attachment B.
Second, once Body Brain Center approves a site, Attachment B identifies the franchisee's protected territory. The size of this territory is determined by factors such as population density, average income, and the extent of competition. The protected territory will include a minimum population of 70,000 and will be marked on a map and defined by streets.
It is important to note that while Body Brain Center grants a protected territory, it is not exclusive. Franchisees may face competition from other franchisees, company-owned outlets, or other channels of distribution. Other franchisees can advertise within a franchisee's territory as long as their advertising is primarily directed towards customers within their own territory. Understanding the details within Attachment B is crucial for prospective franchisees to assess the potential market and competitive landscape for their Body Brain Center.