Can Body20 use radio for media advertising?

According to Body20's 2025 Franchise Disclosure Document, Body20 has the discretion to use various forms of media for advertising, including radio. The document states that Body20 may conduct media advertising using direct mail, print, radio, Internet, or television. These advertising efforts can be local, regional, or national. Body20 also has the option to produce marketing materials internally or hire an advertising agency. However, Body20 is not obligated to conduct any advertising or marketing programs within a franchisee's specific market.

This means that while Body20 franchisees may benefit from the franchisor's advertising campaigns, there is no guarantee that these campaigns will target their specific local area. Franchisees should be prepared to invest in their own local marketing efforts to supplement any broader campaigns initiated by Body20. The FDD also specifies that franchisees must spend a minimum of $1,500 per month on local advertising and promotional activities, which is in addition to the Brand Fund Fee.

Furthermore, franchisees need to obtain written approval from Body20 before using any advertising or marketing materials that feature Body20's marks. This ensures that all advertising aligns with the brand's standards and requirements. Body20 retains the final decision on the creative development of advertising and promotional messages, and can require franchisees to discontinue the use of any advertising or marketing materials. This level of control is typical in franchising, as it protects the brand's image and ensures consistent messaging across all locations.