Can Body20 use print media for advertising?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
If we conduct media advertising, we may use direct mail, print, radio, Internet, or television, which may be local, regional, or national in scope. We may produce the marketing materials inhouse or employ a local, regional, or national advertising agency. We are not obligated to conduct any advertising or marketing programs within your market.
Local Marketing. You must participate in such advertising, promotional, and community outreach programs that we may specify periodically, at your own expense. You must use your best efforts to promote the use of the Marks in your Territory. You must ensure that all advertising, marketing, promotional, customer relationship management, public relations, and other Brandrelated programs and materials that you or your agents or representatives develop or implement relating to the Studio (i) are completely clear, factual, and not misleading, (ii) comply with all Applicable Laws, and (iii) conform to the highest ethical standards and the advertising and marketing policies that we periodically specify. Any media advertising or direct mail marketing that you conduct must be predominantly focused within your Territory, unless we agree otherwise. There are no territorial restrictions from accepting business from retail customers that reside or work or are otherwise based outside of your Territory if these customers contact you, but we reserve the right to implement rules and restrictions regarding soliciting such customers in the future in our Manuals or otherwise in writing.
You must obtain our advance written approval prior to using or producing any advertising or marketing materials using any of the Marks, in whole or in part. You will conduct all advertising in a dignified manner and to conform to the standards and requirements we specify in the Manuals. We will have the final decision on all creative development of advertising and
promotional messages. If our written approval is not received within 14 days from the date we received the material, the material is considered disapproved. We reserve the right to require you to discontinue the use of any advertising or marketing materials.
You must spend at least $1,500 per month on local advertising and promotional activities (the "Marketing Spending Requirement"). Your Marketing Spending Requirement is in addition to your Brand Fund Fee. We have the right to designate in the Manuals the types of expenditures that will or will not count toward the Marketing Spending Requirement. At our request, you must submit appropriate documentation to verify compliance with the Marketing Spending Requirement. If you fail to spend (or prove that you spent) the Marketing Spending Requirement in any month, then we may, in addition to and without limiting our other rights and remedies, require you to pay us the shortfall as an additional Brand Fund Fee or to pay us the shortfall for us to spend on local marketing for your Studio. Alternatively, we may require you to pay us the Marketing Spending Requirement, which we will use to conduct local advertising and promotional activities for your Studio on your behalf in a manner that we determine in our sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 utilizes print media for advertising. Body20 may use direct mail, print, radio, Internet, or television for media advertising, which may be local, regional, or national in scope. The franchisor formulates, develops, produces, and conducts advertising or promotional programs in such form and media as it determines to be most effective. The franchisee must participate in advertising, promotional, and community outreach programs that Body20 may specify periodically, at the franchisee's own expense.
Before using advertising or marketing materials with any of Body20's marks, the franchisee must obtain advance written approval. All advertising must be conducted in a dignified manner and conform to the standards and requirements Body20 specifies in its manuals. Body20 has the final decision on all creative development of advertising and promotional messages. If written approval is not received within 14 days from the date Body20 receives the material, the material is considered disapproved. Body20 reserves the right to require the franchisee to discontinue the use of any advertising or marketing materials.
Franchisees are also required to spend at least $1,500 per month on local advertising and promotional activities, which is in addition to the Brand Fund Fee. The franchisor has the right to designate in the manuals the types of expenditures that will or will not count toward this Marketing Spending Requirement. If a franchisee fails to spend the required amount in any month, Body20 may require the franchisee to pay the shortfall as an additional Brand Fund Fee or to pay the shortfall for Body20 to spend on local marketing for the studio. Alternatively, Body20 may require the franchisee to pay the Marketing Spending Requirement, which Body20 will use to conduct local advertising and promotional activities for the studio.