Can Body20 use the Internet for media advertising?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
er we, an affiliate, a franchisee, or a third
party will administer the Advertising Cooperative. If we form an Advertising Cooperative, we will make any governing documents available to you for your review.
Digital Marketing. We or our affiliates may, in our sole discretion, establish, operate, and/or participate in websites, social media accounts (such as Facebook, X, Instagram, Pinterest, etc.), applications, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, ClassPass, etc.), mobile applications, podcasts, blogs, vlogs, video and photo-sharing sites (such as TikTok, YouTube, etc.), chat rooms, virtual worlds, review sites, or other means of digital advertising on the Internet or any electronic communications network (collectively, "Digital Marketing") that may be used to promote the Marks, your Studio, and the entire network of Studios. We will have the sole right to control all aspects of any Digital Marketing, including those related to your Studio. Unless we consent otherwise in writing, you and your employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the Studio or the network. If we do permit you or your employees to conduct any Digital Marketing, you or your employees must comply with any policies, standards, guidelines, or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such policies, standards, guidelines, or requirements. If we permit you or your employees to conduct any Digital Marketing, we will have the right to retain full control over all websites, social media accounts, mobile applications, or other means of digital advertising that we have permitted you to use. We may withdraw our approval for any Digital Marketing or suspend or terminate your use of any Digital Marketing platforms at any time.
As part of our Digital Marketing, we or one of our designees will operate and maintain a System Website, which will include basic information related to the Studio, the ability for customers to purchase Sessions at your Studio, and access to the Studio's reservation system.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 or its affiliates have the sole discretion to establish, operate, and participate in various means of digital advertising on the Internet or any electronic communications network to promote the Body20 brand, individual studios, and the entire network of studios. These methods include websites, social media accounts (such as Facebook, X, Instagram, Pinterest, etc.), applications, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, ClassPass, etc.), mobile applications, podcasts, blogs, vlogs, video and photo-sharing sites (such as TikTok, YouTube, etc.), chat rooms, virtual worlds, and review sites.
However, franchisees and their employees are generally prohibited from directly or indirectly conducting or being involved in any digital marketing that uses the Body20 marks or relates to the studio or network, unless Body20 provides written consent. If franchisees are permitted to engage in digital marketing, they must comply with all policies, standards, guidelines, and content requirements established by Body20 and must immediately modify or delete any digital marketing that Body20 deems non-compliant.
Body20 retains full control over all websites, social media accounts, mobile applications, or other means of digital advertising that it has permitted franchisees to use and may withdraw approval or suspend/terminate the use of any digital marketing platforms at any time. Body20 also has the right to conduct media advertising using the Internet, among other methods, at its sole discretion.