Upon termination of the Body20 franchise agreement, what must the franchisee do with social media accounts related to the franchise?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
15.5 Cease Identification with Us. You must immediately take, and cause the Franchisee Parties to take, all action required (i) to cancel all assumed name or equivalent registrations relating to your use of the Marks and (ii) to, in accordance with our directions, cancel or transfer to us or our designee all authorized and unauthorized domain names, social media accounts, telephone numbers, post office boxes, and classified and other directory listings relating to, or used in connection with, the Studio or the Marks (collectively, "Identifiers"). You acknowledge that as between any of the Franchisee Parties and us and our Affiliates, we and our Affiliates have the sole rights to and interest in all Identifiers. If you fail to comply with this Section 15.5, you hereby authorize us and irrevocably appoint us or our designee as your attorney-in-fact to direct the telephone company, postal service, registrar, Internet Service Provider, and all listing agencies or providers to transfer such Identifiers to us. The telephone company, the postal service, registrars, Internet Service Providers listing agencies, and other providers may accept such direction by us pursuant to this Agreement as conclusive evidence of our exclusive rights in such Identifiers and our authority to direct their transfer.
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to the 2025 Body20 Franchise Disclosure Document, upon termination of the franchise agreement, the franchisee must take all actions required to cancel or transfer to Body20 all social media accounts relating to or used in connection with the studio or the Body20 marks. These accounts are collectively referred to as "Identifiers."
Body20 maintains sole rights to and interest in all Identifiers, including social media accounts. If a franchisee fails to comply with this requirement, they authorize Body20 to act as their attorney-in-fact to direct the Internet Service Provider and all listing agencies or providers to transfer such Identifiers to Body20. This ensures that Body20 can maintain control over its brand and online presence even after a franchise agreement terminates.
This requirement is fairly standard in franchising. It prevents a former franchisee from using social media accounts associated with the brand to promote a competing business or otherwise confuse customers. The franchisee must comply with Body20's directions for canceling or transferring the accounts.