Upon termination of the Body20 franchise agreement, what must the franchisee immediately cease using?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
You must immediately cease using, by advertising or in any other manner, (i) the Intellectual Property (including, without limitation, the Marks and the Trade Dress), (ii) the System and all other elements associated with the System, and (iii) any colorable imitation of any of the Intellectual Property or any trademark, service mark, trade dress, or commercial symbol that is confusingly similar to any of the Marks or the Trade Dress.
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, upon termination of the franchise agreement, the franchisee must immediately cease using the Intellectual Property, the System, and any confusingly similar imitations. This includes refraining from using the Marks and the Trade Dress in advertising or any other manner.
This requirement ensures that the franchisee no longer represents themselves as part of the Body20 franchise system after the agreement ends. The Intellectual Property and System are exclusive to Body20 and its franchisees, and continued use by a former franchisee would infringe on Body20's rights and potentially confuse customers.
In addition to ceasing use of the Intellectual Property and the System, the franchisee is also obligated to cancel all assumed name registrations related to the use of the Marks. They must also transfer all authorized and unauthorized domain names, social media accounts, telephone numbers, post office boxes, and classified and other directory listings related to the Studio or the Marks to Body20 or its designee. This comprehensive approach ensures a clean break between the franchisee and the Body20 brand, protecting the integrity and reputation of the franchise system.