Under what agreement do rights to use intellectual property arise for a Body20 franchisee?

According to Body20's 2025 Franchise Disclosure Document, the rights to operate a franchised business and use Body20's intellectual property arise from the Franchise Agreement. Specifically, the franchisee is granted the right to operate a studio under the "BODY20® " name, which is the Brand. This includes a license to use the Brand, other trademarks designated by Body20, certain policies and procedures used in the operation of Studios (the System), and the confidential information developed and owned by Body20 and its affiliates in the franchisee's Studio.

This agreement ensures that the franchisee has the necessary rights to use Body20's intellectual property to operate their studio. It also acknowledges the importance of protecting Body20's confidential information and trade secrets, as unauthorized disclosure or use could harm Body20, other franchise owners, and the franchisee themselves. To further protect this information, Body20 requires franchisees to have their employees and independent contractors sign an agreement to maintain confidentiality.

In essence, the Franchise Agreement is the cornerstone of the relationship, outlining the rights and responsibilities of both Body20 and the franchisee. It legally binds the franchisee to uphold the standards and protect the intellectual property associated with the Body20 brand, while also granting them the necessary permissions to operate their business effectively. This is a common practice in franchising, as it ensures brand consistency and protects the franchisor's proprietary information.