What is the 'Trade Dress' for Body20 studios?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. The distinguishing characteristics of the System include, but are not limited to, our Studio designs, layouts, and identification schemes (collectively, the "Trade Dress"); our specifications for equipment, inventory, and accessories; our website or series of websites for the Studios (the "System Website"); our relationships with vendors; our software and computer programs; our online booking system; our reservation procedures; the classes and training sessions (collectively, "Sessions") that you offer to customers; any fitness programs and Sessions that we have developed and continue to develop; the accumulated experience reflected in our training program, operating procedures, customer service standards methods, and marketing techniques; and the mandatory and suggested policies, procedures, standards, specifications, rules, and requirements ("System Standards") set out in our operations manuals ("Manuals") and otherwise in writing.
We may change, improve, add to, and further develop the elements of the System from time to time.
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, the 'Trade Dress' encompasses the studio's designs, layouts, and identification schemes. This means Body20 franchisees must adhere to specific standards for the physical appearance and branding of their studios.
The FDD emphasizes that Body20 or its Affiliates own the Trade Dress, and franchisees only have a nonexclusive license to use it. Franchisees can only use the Trade Dress at the designated studio location and in accordance with Body20's written rules. They need prior written approval to use any materials displaying the Marks or Trade Dress, and Body20 can revoke this approval with reasonable notice.
Body20 requires franchisees to display the Marks in a specified manner on signage, written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterheads, contracts, stationery, and other designated materials. Upon termination or expiration of the franchise agreement, franchisees must modify or alter the site to differentiate its appearance from a Body20 studio, including removing signs, Marks, and any Trade Dress. If a franchisee fails to do so, Body20 has the right to enter the studio and make the necessary changes, charging the franchisee up to 120% of the costs and expenses incurred.