What is the timeframe for the Body20 grand opening advertising and promotion spending?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
pending Requirement. At our request, you must submit appropriate documentation to verify compliance with the Marketing Spending Requirement. If you fail to spend (or prove that you spent) the Marketing Spending Requirement in any month, then we may, in addition to and without limiting our other rights and remedies, require you to pay us the shortfall as an additional Brand Fund Fee or to pay us the shortfall for us to spend on local marketing for your Studio.
- (d) Grand Opening Advertising. In connection with the opening of the Studio, you must spend a minimum of $15,000 for grand opening advertising and promotion beginning at least 60 days before, and ending 30 days after, the opening of your Studio in accordance with a plan that you must submit to us for our approval. We have the right to modify your grand opening plan, in our sole discretion, and may require you to use a public relations firm to assist with your grand opening. The wages and other payroll-related expenses of your employees shall not be credited
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees must spend a minimum of $15,000 on grand opening advertising and promotion. This spending must occur within a specific timeframe: starting at least 60 days before the studio opens and continuing until 30 days after the opening. The franchisee is required to submit a detailed plan for this advertising and promotion to Body20 for their approval. Body20 retains the right to modify the franchisee's grand opening plan and may even require the franchisee to hire a public relations firm to assist with the grand opening.
It's important to note that the wages and payroll-related expenses of the franchisee's employees cannot be credited towards meeting this $15,000 spending requirement. Furthermore, the grand opening expenses do not count toward the franchisee's general monthly marketing spending requirement. The franchisee must provide supporting documentation to Body20 to prove these expenditures upon request.
Body20 also has the option to require the franchisee to pay the $15,000 directly to them. If Body20 exercises this option, they will manage the grand opening advertising and promotion for the studio, using their discretion to determine how the funds are spent. Additionally, the FDD states that if a franchisee fails to meet a pre-opening membership requirement, Body20 may require the franchisee to spend an additional $10,000 on grand opening advertising and promotion, bringing the total potential grand opening spend to $25,000.