What is the timeframe for the Body20 grand opening advertising and promotion spend?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
pending Requirement. At our request, you must submit appropriate documentation to verify compliance with the Marketing Spending Requirement. If you fail to spend (or prove that you spent) the Marketing Spending Requirement in any month, then we may, in addition to and without limiting our other rights and remedies, require you to pay us the shortfall as an additional Brand Fund Fee or to pay us the shortfall for us to spend on local marketing for your Studio.
- (d) Grand Opening Advertising. In connection with the opening of the Studio, you must spend a minimum of $15,000 for grand opening advertising and promotion beginning at least 60 days before, and ending 30 days after, the opening of your Studio in accordance with a plan that you must submit to us for our approval. We have the right to modify your grand opening plan, in our sole discretion, and may require you to use a public relations firm to assist with your grand opening. The wages and other payroll-related expenses of your employees shall not be credited
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees are required to spend a minimum of $15,000 on grand opening advertising and promotion. This advertising and promotion period begins at least 60 days before the studio opens and continues for 30 days after the opening.
Body20 requires franchisees to submit a grand opening plan for approval, and Body20 retains the right to modify this plan. They may also require the franchisee to use a public relations firm to assist with the grand opening. It is important to note that employee wages and payroll-related expenses cannot be credited towards meeting this $15,000 spending requirement.
Notably, the grand opening advertising expenditure does not count towards the franchisee's general monthly marketing spending requirement. Body20 also reserves the right to manage the grand opening advertising and promotion directly, requiring the franchisee to pay the $15,000 to Body20, who will then handle the advertising and promotion on the franchisee's behalf.