What is the 'System' under which a Body20 Studio operates?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
A Studio operates under a prescribed system of specifications and operating procedures that we have developed and will continue to develop (the "System"). The distinguishing characteristics of the System include our Studio designs, layouts, and identification schemes (collectively, the "Trade Dress"); our specifications for equipment, inventory, accessories, and supplies; our website or series of websites for the Studios (the "System Website"); our relationships with vendors; our software and computer programs; our online booking system; our reservation procedures; the classes and training sessions (collectively, "Sessions") that you offer to customers; any fitness programs and Sessions that we have developed or may develop; the accumulated experience reflected in our operating procedures, customer service standards methods, and marketing techniques; and the mandatory and suggested policies, procedures, standards, specifications, rules, and requirements (collectively, the "System Standards") stated
in our operations manuals (the "Manuals") and otherwise in writing. We may change, improve, add to, and further develop the elements of the System periodically.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, the 'System' is defined as a prescribed system of specifications and operating procedures that Body20 has developed and will continue to develop. This System encompasses several key elements that a franchisee must adhere to. These elements include the Studio's designs, layouts, and identification schemes, collectively known as the Trade Dress.
Furthermore, the System includes specifications for equipment, inventory, accessories, and supplies, ensuring consistency across all Body20 locations. The System Website, vendor relationships, software and computer programs, and the online booking system are also integral parts of the System. Reservation procedures, the classes and training sessions offered to customers (referred to as Sessions), and any fitness programs developed by Body20 are also included.
The System also incorporates the accumulated experience reflected in Body20's operating procedures, customer service standards, methods, and marketing techniques. It also includes the mandatory and suggested policies, procedures, standards, specifications, rules, and requirements outlined in the operations manuals (the Manuals) and other written materials. Body20 retains the right to change, improve, add to, and further develop the elements of the System periodically, meaning franchisees must stay updated with any modifications to maintain compliance.