Is the Site Selection Area for a Body20 franchise exclusive?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
independent contractor, or other third party. We will, however, remain responsible for ensuring that those obligations are performed in compliance with the terms of the Franchise Agreement.
ITEM 12 TERRITORY
Franchise Agreement
Site. Your franchise is for the specific Site that we approve. You must select a site that we have accepted within the non-exclusive Site Selection Area that we specify. Your Site Selection Area is not exclusive and is only intended to give you a general indication of the area within which you may locate the Site for the Studio. The site will be added to the Franchise Agreement once we accept it and you secure it.
Source: Item 12 — TERRITORY (FDD pages 49–53)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, the Site Selection Area granted to a franchisee is not exclusive. The FDD states that the Site Selection Area is only a general indication of where a franchisee may locate their studio. This means Body20 franchisees may face competition from other franchisees or outlets that Body20 owns.
Once a site is selected and approved by Body20, the franchisee will be granted a Territory. However, this Territory is also not exclusive. The size of the territory is typically a geographic area encompassing a population of approximately 50,000 people surrounding the studio or a two-mile radius from the front door of the studio, whichever includes fewer people. In high-density urban markets with a population above one million, Body20 might not provide any territory at all or might reduce the territory to no more than a city block.
Body20 and its affiliates retain the right to conduct business activities under any name in any geographic area, regardless of proximity to a franchisee's studio. They can also establish studios or sessions operating under the Body20 marks and system at Non-Traditional Locations anywhere, including inside and outside the Territory. Non-Traditional Locations include venues like big box gyms, cruise ships, military bases, and college campuses. These factors highlight the importance of carefully evaluating the market and potential competition before investing in a Body20 franchise.